A FRUITY IDEA MADE SUPER!
I am Viveca and the founder of Vitalicious.
I started this little baby in 2005 and at that time, I thought Perth offices could do with some fresh fruit to snack on!
We quickly became Perth’s premium office fruit supplier and built so many great relationships with our customers. We grew and added on other products to our service like bread, newspaper, milk etc to make life easier for our customers. Then of course giving back to the community was a massive focus for us. We started donating fruit to Red Cross Soup Kitchen, Ronald McDonald House and PCYC.
I am a mother of three. By the time my oldest started kindergarten I had a problem to tackle. He never ate fresh fruit, he just did not like the texture of it. One day in 2011 in my kitchen I blended up a smoothie and he absolutely loved it. That was the starting point for the Vitalicious range with smoothies. Made with fruit, vegetables and with added superfoods. We made 30.000 bottles at our first production in 2012 without a single customer. That was risky but I am so glad I did it!!
Since then I have not looked back and we are exporting our juices from Australia to Singapore, Middle East and Japan. We also operate in Sweden and export our juices to Scandinavia, England, Iceland to name a few countries.